Discover how to confidently market your photography without simply waiting on people to find you.


Marketing

It's time to FINALLY have a real marketing plan to get you fully-booked! 

Pretty pictures will only get you so far.

the right way is the missing piece to a fully-booked business!

 MARKETING is the missing piece!

You don't need a marketing degree to become fully-booked! These marketing strategies are built to take you from $0 to six-figures!

Over the years, I've grown TWO six-figure photography businesses from the ground up.

Brand
NEW!!!

THE FAMILY PHOTOGRAPHER’S BUSINESS & MARKETING COURSE

Learn how to CONFIDENTLY market yourself in the photography industry without waiting for people to find you. You'll learn how to create a REAL marketing plan that will allow you to start booking your DREAM clients!

SHow me how!

It's 100% risk-free with our money-back Success Guarantee!

straight from the source

"THIS STUFF LITERALLY CHANGED MY LIFE!"

"I didn't realize what I was missing in my business until Rebecca showed me what was possible with a complete marketing strategy. I had several of the pieces in place and was booking well, but I still had some holes. Making just a couple of tweaks helped me bring in THOUSANDS more almost immediately! This stuff literally changed my life! My business will never be the same.
I'm forever grateful for all that Rebecca has taught me!"

- AMANDA TALLON, AMANDA TALLON PHOTOGRAPHY

BY TAKING THIS COURSE
YOU’LL LEARN…

How to set up your business with a SOLID FOUNDATION in order for it to SUSTAIN GROWTH

What type of branding ATTRACTS your DREAM CLIENTS and how to design a brand for your business

The how-tos of true SOCIAL MEDIA marketing

How to create a pricing model and strategy that’s SIMPLE and EASY for clients to understand

How to craft a CLIENT EXPERIENCE that’s UNFORGETTABLE
 
The technicalities of FULLY FUNCTIONING systems, workflows and automations

An inside look at BLOGGING & SEO for marketing purposes

How to MARKET the right way in order to DOUBLE your REVENUE

I'M SO IN!

It's 100% risk free with my  money back success guarantee!

brand
new!!!

HAVE A REAL PLAN TO GET CLIENTS IN THE DOOR THAT DOESN'T RELY SOLELY ON PRETTY PICTURES.

ENROLL IN THIS COURSE AND GET THE TOOLS YOU NEED TO BUILD A FULLY-BOOKED PHOTOGRAPHY BUSINESS!

FINALLY BECOME A CONFIDENT BUSINESS OWNER WHO MARKETS WELL!

Have a real plan to get clients in the door that doesn't rely solely on pretty pictures.
Enroll in this course and get the tools you need to build a fully-booked photography business!
Finally become A confident business owner who markets well!

THE FAMILY PHOTOGRAPHER’S BUSINESS & MARKETING COURSE IS READY FOR YOU!

I'M SO IN!

It's 100% risk free with my  money back success guarantee!

straight from the source

"this course paid for itself in two days!!"

"Oh my gosh. This is worth EVERY PENNY! I've been watching every spare second and still barely through Part 1 of 2! There's SO much valuable content. I've been making website tweaks, client experience tweaks, and stil more to come I'm sure. Already I've had a faithful client tell me the adjustments I've made caused it to be the smoothest session yet! I also made TWO full session bookings already! This course paid for itself in TWO DAYS! If you're on the fence, DO IT!"

- ALLIE NICHOLS, ALLIE NICHOLS PHOTOGRAPHY

was THis COURSE MADE FOR YOU?

-Are you marketing your sessions but HEARING CRICKETS in response?

-Do you feel like something might be WRONG with your PHOTOS?

-Are you attracting PRICE-SHOPPERS who think you’re too expensive?

-Do you struggle with knowing if your pricing is TOO HIGH or TOO LOW?

-Have you COMPARED yourself to others in the photography industry?

-Do you battle IMPOSTER SYNDROME and shy away from marketing altogether?

-Have you SECOND GUESSED your photos or advertisements?

-Do you scroll through online communities checking to see if others are having TROUBLE BOOKING?

-Are you CONFIDENT in your advertisements for upcoming sessions?

  • Are you marketing your sessions but HEARING CRICKETS in response?
  • Do you feel like something might be WRONG with your PHOTOS?
  • Are you attracting PRICE-SHOPPERS who think you’re too expensive?
  • Do you struggle with knowing if your pricing is TOO HIGH or TOO LOW?
  • Have you COMPARED yourself to others in the photography industry?
  • Do you battle IMPOSTER SYNDROME and shy away from marketing altogether?
  • Have you SECOND GUESSED your photos or advertisements?
  • Do you scroll through online communities checking to see if others are having TROUBLE BOOKING?
  • Are you CONFIDENT in your advertisements for upcoming sessions?

Go from feeling discouraged and longing for more bookings as you watch others around you fill their calendars to...

Finally booking out your calendar with dream clients!!!

Photographers you can…

brand new!

What my Business & Marketing Students Get...

  • ONLINE VIDEO LESSONS that cover the full scope of marketing your photography business
  • Dedicated modules that teach BUSINESS FOUNDATIONS that are necessary for longevity in this industry
  • INSTANT ACCESS to all the course contents so you can start from the beginning or hop around to what’s pressing at the moment
  • MEMBERSHIP TO OUR ONLINE COMMUNITY that believes in community over competition by cheering for one another, sharing ideas and giving honest feedback
  • How to set up SYSTEMS and WORKFLOWS so you can use your time more efficiently
  • SCREEN SHARES that walk you through the setup of Pic-Time, Dubsado and Honeybook
  • Overall teaching on how to choose SESSION PRICING & PACKAGES
  • A MARKETING PLAN to provide FULLY-BOOKED sessions regardless of the season
  • An IN-DEPTH look at how to set up, run and profit from Instagram and Facebook ads
  • A criteria for SEO so dream clients can easily find you and your photography business
  • The secret to writing SOCIAL MEDIA CAPTIONS that not only catch the eyes of your clients, but actually have meaning and purpose
  • REALISTIC STRATEGIES to create, batch and repurpose content so you’re not living a life on the hamster wheel
  • CUSTOMIZABLE templates for you to easily keep on brand while saving time and energy
  • TIPS & TRICKS to a seamless client experience that creates raving fans who end up marketing for you
  • My Client Experience Guide that’s so much more than a typical styling guide
  • EXCLUSIVE masterclasses that teach business must-haves like file management, Pinterest automations and more


plus, DID SOMEONE SAY BONUSES?!

Over $1000 of extra templates, guides, and mini-courses included FOR FREE!

Pinterest Masterclass

CLIENT EXPERIENCE GUIDE

($99 value)

DUBSADO
Mini-Course

($85 value)

FLODESK
MINI-COURSE

($85 value)

EMAIL TEMPLATES

($50 value)

INCOME/EXPENSE
TRACKER TEMPLATE

($25 value)

MINIS QUESTIONNAIRE

($50 value)

$1000+ value...ALL FOR FREE!

$1000+ value...
ALL FOR FREE!

eNOUGH SAID, I'M IN!

It's 100% risk free with my money back success guarantee!

Photography Client Workflow Board

($59 value)

Caption Bank

($50 value)

Pic-Time
Mini-Course

($85 value)

Blogging Toolkit & Fast track bundle

($149 value)

($75 value)

Fool-Proof File Management Masterclass

($75 value)

($75 value)

Curate Your Feed Masterclass

($75 value)

($85 value)

honeybook
mini-course

WATCH ME CONTENT PLAN

LESSONS INCLUDED:

I won't let you purchase this course without knowing exactly what's included. 
So here's a breakdown of all of the lessons you'll be receiving:

MODULE I:

"Business Foundations"
(6 lessons)

In this module, we'll make sure you're set up properly to function as a business. We cover things like setting up your business entity, creating contracts & invoices, business finances and recommended softwares. A large peace-of-mind comes from knowing your business is official and ready for the next step. Having a solid foundation creates stability for you to build on in your next phase.

MODULE 2:

"Branding & Website"
(5 lessons)

Every business owner needs a brand to rally behind. It's what helps you stay consistent in your presentation and makes it easy for clients to recognize you. This module will break down how to determine your business branding and create a platform to display it. You'll learn how to design in a way that captures the attention of your audience and tells your unique story. Fine tuning your brand is a necessary part of this industry!

MODULE 3:

"Social Media Basics"
(3 lessons)

We'll take a close look at Facebook and Instagram. It is especially important to have a business page for both social platforms. Our clients are searching our socials before they ever reach out. Which means your IG feed and Facebook info is their first impression of who you are, what your business is like and if they can see themselves working with you. We'll also talk through the debated topic: to watermark or not to watermark images! 

MODULE 4:

"Session Pricing & Packages"
(7 lessons)

Inside these lessons you'll have a full understanding of how to price your sessions for profit. This includes understanding how to set up packages in a way that's easy for clients to understand. But in order to do that you need to know exactly what's required to be profitable. I'll share my pricing system so you can figure out yours. You'll know when it's the right time to raise prices and where your sweet spot is depending on location, audience and skill.

MODULE 5:

"Crafting Client Experience"
(8 lessons)

An incredible client experience isn't just an after thought. It needs to be a priority and something you've CRAFTED. We'll look at the before, during and after session experience from the client's point of view! I'll spark ideas  for you to implement immediately. Not only is this key to a returning client, but it plays a big role in FREE advertisement. An excellent client experience is just as much of a business foundation as pricing is.

MODULE 6:

"Setting Up Your Gallery Delivery System"
(10 lessons)

Gallery delivery systems are game changers. They've become robust in what they offer your clients and make it easy for you to upsell! We'll take a deep dive into all things Pic-Time so you can set up your albums, deliver full galleries and sell extras easily. I'll share my screen so you can follow along and get your settings just where you need them. We'll look at different features so your gallery delivery system is custom to your business!

MODULE 7:

"Setting Up Your CRM"
(2 lessons)

Not every business is the same. We all have different needs and priorities, so we all need a CRM that suits us best. First we'll break down exactly what a CRM is and what you might need in one today. I'll walk you through what's necessary and what options are available to you. I've used plenty over the years and found the platforms that gave my business the most benefits for each season. You'll know what to look for an get yours up and running!

MODULE 8:

"Photography Client Workflow"
(2 lessons)

It may not be the glitz and glam of your business, but it helps ensure your clients are taken care of in each step. I'll define the importance of having one in place and share my exact workflow! Every client should be given the same service as the one before, but there are so many moving pieces. You'll understand why a workflow helps you keep track of sessions and what's coming up next.

MODULE 9:

"Marketing 101"
(8 lessons)

This module brings you into the broad world of marketing! Knowing how to market the right way will expand your reach, attract dream clients and increase your overall revenue. You'll learn how to pivot between seasons and present your business as a must have commodity. Marketing is key to your next level of business!

Module 10:

"Blogging & SEO"
(4 lessons)

This plays a role in your marketing strategy! If you're not able to be found through search engines where are you hoping for clients to find you? We'll talk about the importance of blogging and how to optimize yourself! But where do you start? What do you blog about and is strategy involved in doing it? YES! It doesn't have to rack your brain or consume all your time either. You have something to say and people want to hear it!

MODULE 11:

"Email Marketing"
(5 lessons)

Email marketing is where you'll find your warmest leads! If you don't have a list or it's small in numbers we'll strategize on how to build it. You'll learn easy ways to reach your sphere and beyond - all through email marketing! I start here before going anywhere else when it comes to advertising sessions. Most times I become fully booked solely through my email marketing. Now you'll know what to send and when to send it so your clients feel loved and important! I think we just found the EASY button!

MODULE 12:

"Social Media"
(7 lessons)

This is a MAJOR module. If your business socials look similar to your personal socials...we have a problem! Social media will become a tool for your business and you'll know how to use it as such. I'll talk about different platforms and teach you how to plan your content. You'll have a deeper understanding of how to repurpose that content so you can work smarter, not harder! You'll discover the art of writing captions, why specific hashtags are import and and learn to batch in order to save time! Who knew socials were marketing must-haves! 

MODULE 13:

"Facebook/Instagram Ads"
(5 lessons)

Now that our social platforms are primed to work for us, let's dive into ads. Both Instagram and Facebook are pools for you to cast your net into. And depending on your ad will determine who you "catch!" These lessons will teach you how to construct an ad that demands traffic and most importantly you'll understand how. I'll share my screen so you can see exactly how to set up, run and receive analytics on your ads! No more guessing on whether or not your ads are successful, you'll see it!

student success stories

THIS LITERALLY CHANGED MY LIFE!
MY BUSINESS WILL NEVER BE THE SAME!

Learning from Rebecca has made a HUGE difference in my business! She's a wealth of knowledge and is always willing to share what's worked for her and what hasn't. I have been in business for a couple of years now, and did well getting bookings on my own. But I knew I was just scraping the surface for where my business could be.

I had several key marketing pieces in place already, but I was still missing a couple of things. Earlier this year I made ONE CHANGE to my strategy with Rebecca's help, and I booked $18,000 worth of sessions in just 2 weeks!!

When I say this education is a GAME-CHANGER...I MEAN IT!

This stuff literally changed my life, and my business will never be the same! I now have the freedom to start the homestead I've always dreamed of. I still can't believe it!

I'm forever grateful for all that Rebecca has taught me!


- amanda t.

student success stories

i went on to make over $20k in just a few months!

Learning business and marketing from Rebecca was the best choice I ever made in my business! In the first half of 2022, I only booked a handful of sessions and made about $1,000 in the first 6 months.

After implementing everything that Rebecca teaches, I went on to book over 40 minis for the fall season and 25 full sessions...making over $20,000 in just a few months!!

My business literally wouldn't be the same without her! I'm SO grateful that I took the leap and dove in! If you're looking to learn how to really market well, then this is the course for you!

- Sarah v.

HOW MUCH DOES IT ALL COST?

private MENTORING

This is the only other way you could have learned this content from me.

$6,700

  • Group coaching program
  • Video Calls
  • By application only
  • Limited space available

currently unavailable

signature course

$714

OR 3 payments of $249

  • 15+ hours of video content
  • Forever access
  • 13 Self-paced modules
  • Behind-the-scenes of my personal processes
  • Facebook community for ongoing support
  • Bonus Content ($1,000 value)

Join for $714 now!

That's right! All the risk is on me! If you get into this course and realize it just isn't for you within the first 30 days, I'll refund you 100%. No questions asked!

join for 3 payments of $249 now!

"That sounds awesome, but I have some questions!"

Frequently Asked Questions

WILL I BE ABLE TO PURCHASE THIS COURSE AT ANOTHER TIME?
The doors to this course will close, and will only open a couple of times throughout the year! The price may be higher the next time it opens up, so those who purchase now will get the best price!


WHAT EQUIPMENT OR PRIOR KNOWLEDGE WILL I NEED TO BE SUCCESSFUL?
This course is designed with the understanding that you already know how to use your DSLR or mirrorless camera. With this in mind, as long as you have internet access and your brain, you'll have everything you need to complete this course and apply it to your business!

 
HOW LONG WILL I HAVE ACCESS TO THE LESSONS?
You'll have FOREVER ACCESS to the lessons within this course! That means you can go back whenever you'd like and rewatch to get a refresher! 

CAN I TAKE AS LONG AS I NEED TO COMPLETE THIS COURSE?
Absolutely! This course is self-paced, and you'll have immediate access to all of the lessons as soon as you sign up. Your content never expires, so you'll always have it to refer back to if needed!
 
WILL I NEED TO SAVE THE LESSONS TO MY COMPUTER?
Nope! All of the lessons are accessible through your online portal. You'll simply login to your personal course portal and watch as you please! You will need an adequate internet connection to ensure your videos load properly.


I STILL HAVE A QUESTION. WHO SHOULD I CONTACT?

Not a problem! Feel free to email me directly at hello@rebeccaricephoto.com and I'd be happy to answer any other questions you may have!

WILL I BE ABLE TO PURCHASE THIS COURSE AT ANOTHER TIME?

This course will open up again in the future, but the price will never be this low. Students who opt in now will get our special Launch pricing!


WHAT EQUIPMENT OR PRIOR KNOWLEDGE WILL I NEED TO BE SUCCESSFUL?

This course is designed with the understanding that you already know how to use your DSLR camera. With this in mind, as long as you have internet access and your brain, you'll have everything you need to complete this course and apply it to your business (or future business)!

 
HOW LONG WILL I HAVE ACCESS TO THE LESSONS?

You'll have FOREVER ACCESS to the lessons within this course! That means you can go back whenever you'd like and rewatch to get a refresher! 


CAN I TAKE AS LONG AS I NEED TO COMPLETE THIS COURSE?

Absolutely! This course is self-paced, and you'll have immediate access to all of the lessons as soon as you sign up. Your content never expires, so you'll always have it to refer back to if needed!
 

WILL I NEED TO SAVE THE LESSONS TO MY COMPUTER?

Nope! All of the lessons are accessible through your online portal. You'll simply login to your personal course portal and watch as you please! You will need an adequate internet connection to ensure your videos load properly.


I STILL HAVE A QUESTION. WHO SHOULD I CONTACT?

Not a problem! Feel free to email me directly at hello@rebeccaricephoto.com and I'd be happy to answer any other questions you may have!

meet your instructor

rebecca rice
family photography educator

Hey friend! I'm Rebecca, a Texas-turned-Tennessee girl who loves hot chocolate and could eat pizza every day! As a wife, a mom of two littles, and a photography educator, I sure keep myself busy!

I've grown TWO photography businesses to 6-figures from the ground up. Along the way I learned so much, love getting to share those lessons with photographers like you from around the world! I've got a passion for helping photographers gain a life of FREEDOM through a thriving photography business, and this course is a way to do just that!

I want you to know that I'm more than just a girl behind the screen. I'm a real person who has been there and is ready to walk alongside you through this journey! I'm not one of those educators who sells you a course and then leaves you high and dry. I'll be there to support you every step of the way!

Ready? Let's get started!